The 6th Myanmar Food Expo 2020: Supporting Myanmar Food Industry

The 6th Myanmar Food Expo 2020: Supporting Myanmar Food Industry

The 6th Myanmar Food Expo

Myanmar Food Expos 

The Myanmar Food Processors & Exporters Association (MFPEA) was founded on 21st August 2006, under the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) with the aim of developing the food industry of the country. The Food Industries Development Supporting Laboratory (FIDSL) has also been established since 2009 for the evaluation and standardization of food products. MFPEA under UMFCCI was holding Myanmar Food Expos starting from the 1st one to The 6th Myanmar Food Expo in 2020 February to support the aim of the organization. 


The Brief  

The 6th Myanmar Food Expo 2020 is the event for Myanmar food processors and exporters, brands, businesses, and also for the consumers. MFPA was planning to organize a food expo because it was the time for the 6th. They were facing problems with a tight schedule and not having a creative theme for the upcoming expo. The organizing committee wanted many people from vendors to consumers to participate in the expo. 


Our Solutions 

We, next marketing myanmar, supported the 6th Myanmar Food Expo 2020 as the OFFICIAL DIGITAL MARKETING PARTNER providing mixed digital-on ground-creative marketing activities. We had been supporting with;  

  1. Overall Digital Marketing Plan and Strategy 
  2. Content Plan for MFPEA’s official Facebook page 
  3. Media Buying Budget Suggestion & Allocation with KPIs
  4. Facebook Event Management Activities 
  5. Overall Campaign Execution 
  6. Creative Visuals for the Event 
  7. Creative Photo Props at the photo booth 
  8. Knowledge Sharing Section by next’s CEO at the Expo (conference)


The Impact 

The expo was held at the Myanmar Expo @Fortune Plaza from 14th to 16th February 2020 (3 consecutive days) and had got the attendees of over 7,000 with more than 1,700,000 paid impressions and over 600,000 paid reach under our Facebook Media Buying Activities. 

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