Why Motion Graphics are essential in Digital Marketing

Why Motion Graphics are essential in Digital Marketing

Why Motion Graphics are essential in Digital Marketing

Aug 16 2022

Motion graphics are described as animation, with added elements of sound, voiceovers, and on occasion text which feeds a higher visual way to deliver your brand message or story. Using a motion graphic is not only effective at the power of grabbing your attention, but it also stimulates an emotional response. With this technique, you have the tools to create videos that can tell emotional stories. You can do that in a motion graphic video through  music, voiceover, and visuals. All you need to do is choose the right elements to tell your brand story. And it would be a lot better if you can create a motion video with delivering all the messages you want to share in it less than 25 seconds .

We use motion videos as many campaigns in Facebook such as Reach Campaign, Awareness Campaign,

Video view Campaign, Page Like Campaign.

Here are the different placement categories for ad placements in Facebook such as:

1 Feeds

2 Stories

3 In-Stream

4 Search

5 Messages 

6 In-Article

7 Apps

There are two available placement options in Ads manager which u can choose how your ads are appeared. These are Automatic Placements and Manual Placements. The right Facebook ad placements can help you target specific parts of your audience.

Though motion graphics and graphic designers have many similarities, there are some key differences that make them apart.

Graphic Design 

It does not involve animation. Graphic designers work with still images, either in a digital format or in print, such as posters, business cards, or stationery which can create a positive impression and effective communication of the message.

Motion Graphics 

Once there is movement, graphic design becomes motion graphics. Motion graphic videos are short and get straight to the point. Add that to the fact that they are visually appealing and you have a recipe for success on social media platforms. Motion graphics are not only easily shareable but also can increase your brand awareness and will help u explaining concepts to viewers easily.

Motion videos are better for driving Facebook views, engagement(Reactions and Comments).  Audience will love watching videos and they will spend more time watching your ads while images are easily scannable.

Advantages of using animated explainer video in Marketing  

  • Low-cost and highly affordable
  • Multi-Platform compatibility
  • Endless possibilites 
  • Wider reach through social media
  • Suitable for all advertising needs
  • Versatile tool of modern marketing
  • Easily sharable
  • Helps generate more sales

   It’s astonishing to know how just a simple animated explainer video can be so effective in your marketing activities.

And here at NEXT, We have a professional Motion Designer , cool and authentic at the same time,  can create artwork and vivid visual effects that bring a simple piece of video content into an entirely next level. 

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